Pizza Hut tests out the “environmentally friendly pizza” made from a meat alternative
What kind of image comes to mind when you hear “home-delivered pizza”? Most commonly, it is round-shaped, topped with cheese and meat, and in a square box. However, it may not be in the future.
On October 23, Pizza Hut implemented a test to deliver a pizza made from plant-based ingredients, served in a “round pizza box.” This pizza, named “Garden Specialty Pizza,” includes “Incogmeato” Italian sausage which is made by Kellogg’s Morningstar Farms that develops meat alternatives. This meat alternative is made from non-genetically modified soybeans, and the taste is quite similar to meat.
In order to serve pizza in a completely different way, Pizza Hut has partnered with Zume, a US company well known for delivery pizza using a robot and developed this round-shaped box over two years. A square paper pizza box that is commonly used today create wasted space in the four corners if putting a round pizza into the box, but with using the round-shaped box, it does not waste that much. In addition, used boxes are made of compostable materials and have a low impact on the global environment.
It’s not just design and environmental performance that has been improved. The box has enhanced heat retention, so the company can deliver hotter pizzas with a more crunchy texture.
This “Garden Specialty Pizza” was served at the “Pizza Hut restaurant” in Phoenix, Arizona. It was sold for $10 (about 1,080 yen) as a set menu for eating in the restaurant, not as a home-delivered pizza. All sales on the day were donated to the “Arizona Forward,” an NPO that is engaged in activities to achieve Sustainable Development Goals (SDGs) such as environmental protection activities in Phoenix.
In the United States, famous fast food stores such as Dunkin Donuts, Burger King, KFC, etc. have started focusing on developing menus using meat alternatives. In particular, Pizza Hut’s efforts are far ahead of others in terms of not only using meat alternatives for menus but also giving consideration for the disposal of garbage generated by home delivery. We can’t wait to put the pizza and round-shaped delivery box into practical use, and hope that more and more environmentally friendly products will increase in the future.