Beer bottles made from paper
Speaking of fairyland Denmark, it’s a fairy tale writer Andersen. The “Little Mermaid statue” in the motif of “The Little Mermaid” is a popular tourist destination in Copenhagen. Did you know that this was built by Carlsberg which has a striking green logo? It is said that Carl Jacobsen, the son of J. C. Jacobsen, who founded Carlsberg, was impressed with the ballet performance “The Little Mermaid” that he saw at the Royal Theater and donated the statue to Copenhagen. In addition, it is, of course, a global company as a beer brand and is now attracting attention for its environmental initiatives, including a partnership agreement with the UK football team Liverpool.
The Carlsberg Group declared the sustainability program “Together Towards ZERO” in 2017, which has four targets: ZERO carbon footprint, ZERO water waste, ZERO irresponsible drinking and ZERO accidents culture. On ZERO carbon footprint, there are two goals: eliminating carbon emissions at its breweries by 2030; cutting its value-chain carbon footprint by 30%. One of the solutions for the second goal is unique. It is trying to replace containers made of cans and glass bottles with “paper bottles.” The company released two prototypes of the paper bottle, both of which are made from sustainable procured wood fiber and can be recycled. The inner side is processed to pour beer: one uses thin recycled PET polymer films, and the other uses 100% bio-based PET polymer films. Although it is still a prototype now, it will probably be on the market in the near future.
Regarding the progress of the sustainability program “Together Towards ZERO,” the Carlsberg Group announced that “it’s making steady progress,” in February this year. According to the announcement, the company reduced 30% relative carbon emissions at its breweries since 2015 (13% since 2018), generated 56% of electricity from renewable sources and ran a total of five carbon-neutral sites with renewable energy only. Moreover, in 2020, 20 electric trucks are planned to be used at 15 logistics sites. For the other progress, please see the 2019 sustainability report.
Following this good result, Cees’ t Hart, CEO of the Carlsberg Group, said: “I’m proud of what we’ve achieved since launching Together Towards ZERO. Collaboration will become even more important as we approach our 2030 ambitions. Nobody can solve the sustainability challenges the world faces alone. That’s why we called our program ‘Together Towards ZERO’. By working in partnerships, we’re able to make faster progress and deliver change that would otherwise not be possible.”
As the CEO of Carlsberg Group commented, the issues of the global environment cannot be solved alone. Collaboration across countries and regions is essential.
Photo: Carlsberg group