Beer bottles made from paper
Speaking of fairyland Denmark, it’s a fairy tale writer Andersen. The “Little Mermaid statue” in the motif of “The Little Mermaid” is a popular tourist destination in Copenhagen. Did you know that this was built by Carlsberg which has a striking green logo? It is said that Carl Jacobsen, the son of J. C. Jacobsen, who founded Carlsberg, was impressed with the ballet performance “The Little Mermaid” that he saw at the Royal Theater and donated the statue to Copenhagen. In addition, it is, of course, a global company as a beer brand and is now attracting attention for its environmental initiatives, including a partnership agreement with the UK football team Liverpool.
The Carlsberg Group declared the sustainability program “Together Towards ZERO” in 2017, which has four targets: ZERO carbon footprint, ZERO water waste, ZERO irresponsible drinking and ZERO accidents culture. On ZERO carbon footprint, there are two goals: eliminating carbon emissions at its breweries by 2030; cutting its value-chain carbon footprint by 30%. One of the solutions for the second goal is unique. It is trying to replace containers made of cans and glass bottles with “paper bottles.” The company released two prototypes of the paper bottle, both of which are made from sustainable procured wood fiber and can be recycled. The inner side is processed to pour beer: one uses thin recycled PET polymer films, and the other uses 100% bio-based PET polymer films. Although it is still a prototype now, it will probably be on the market in the near future.