For sustainable society


Beverage cups in a stadium also can be recycled

Watching a sport is a leisure that many people can enjoy, such as cheering on a heated game on the edge of their seats and watching the game leisurely while enjoying the gourmet. On the other hand, the use of lighting and water in a stadium puts a burden on the environment. However, movements to reduce the environmental impact to protect the earth are expanding also in the sports world.

For example, some major league teams in the United States have begun to work towards a sustainable society. Milwaukee Brewers, based in Miller Park, Wisconsin, has announced that it will work on recycling plastic cups, the most discarded in the stadium, in collaboration with SC Johnson. Amazingly, more than 1 million plastic cups have been used each season.

According to the announcement, from the 2020 season, these will be a special plastic cup branded with the “SC Johnson” logo, making the cups easy to be separated from other waste and to be collected. These cups with the logo will be then collected by SC Johnson and reused in the company’s product, Scrubbing Bubbles bottle. By recycling discarded plastics to a specific product, the company is approaching the “lack of recycled material,” the biggest barrier to plastic recycling. Since this is the first time a US professional sports team to address the barrier, the impact on other teams is expected.

SC Johnson is also actively working on plastic issues. The company is addressing the collection of plastic waste in partnership with Plastic Bank that is running a business to exchange collected plastic waste for currency. They have nine collection centers in Indonesia and are planning to build 509 total collection centers and bases across several countries including Indonesia, the Philippines, Thailand, Vietnam and Brazil. The plastics collected at these collection centers will be used in containers of SC Johnson’s “Windex,” a household cleaner brand. It will be introduced first in the United States and Canada in February 2020.

In terms of “ECONYL®,” featured as sustainable nylon, it is made from discarded plastics and fishnets rather than using new plastics. Today, instead of creating new things, we are starting to produce things using existing materials. In other words, there is no “make – consume – discard” cycle but changing to the circulation cycle of “make – consume – collect – make” in our society.

Photo: SC Johnson

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