For sustainable society


Oral care without artificial ingredients

Colgate, which develops, manufactures, and sells daily necessities such as soaps, detergents, and toothbrushes, has announced the “Colgate Zero,” a gluten-free product for vegans that uses no artificial flavors, sweeteners, or colorings. Some of you may have thought as if Colgate has released natural food, but the products offered by the company are toothpaste, mouthwash, and toothbrush.

The number of consumers who are concerned about artificial ingredients is increasing in recent years, and in 2018, McDonald’s in the United States announced its policy to eliminate artificial additives such as preservatives and coloring agents. In addition, Taco Bell and Subway also are working on eliminating artificial ingredients from their products. In this way, efforts to eliminate artificial ingredients are expanding in the food industry, which seems to have led to the release of these toothbrush and toothpaste that you take into your mouth. 

Colgate Zero toothpaste is available in three types: for adults, for babies (3-24 months old), and for children (2-6 years old), and no artificial flavors, sweeteners, preservatives or coloring agents are used in any of these. In the review of the Colgate’s product page, it has a high rating of 4.2 to 4.5. For mouthwash as well, no artificial flavors, sweeteners, preservatives or coloring agents are used, and it is alcohol-free.

In addition to Colgate Zero, Colgate has launched other products that contribute to a sustainable society. The company has been developing products matching the diversity of consumers, including the toothbrush made of bamboo, about which ecoist posted an article before, and the recyclable tube toothpaste “smile for good.” “Smile for good” was produced with the goal of making oral care packages 100% recyclable by 2025. This toothpaste is also 99.7% made from naturally derived ingredients, and vegans can use it too.

Companies other than Colgate also sell toothpaste using organic ingredients. Dr. Bronner’s, famous for Magic Soaps, released “ALL-ONE TOOTHPASTE” based on organic coconut oil, and P&G also released “Burt’s Bee” based on beeswax which is remained after collecting honey.

You may be concerned about artificial ingredients in the foods you eat but may not about toothpaste. However, toothpaste is also something you take into your mouth. Since other toothpastes made from organic ingredients are also sold from other than these three companies, you can make a choice according to your favorite.


You may also like
Bamboo toothbrush good for the mouth and the environment
Naturally-derived sneakers have been launched in Japan