Volvic achieved carbon neutrality
One of the most famous brands of natural mineral water, Volvic uses water from the rich natural environment of Auvergne, France. The area around the Volvic water source is covered in forests and wetlands, and the nature of the area has been protected by the local people and by strict legal restrictions on access to the water sampling sites throughout the ages. In June 2020, Volvic released three positive reports on global environmental protection.
The first is the acquisition of B Corporation certification. B Corp is an international certification system operated by B Lab, a non-profit organization based in Pennsylvania, USA, that is granted only to companies that meet certain standards in their social and environmental activities. By acquiring B Corp, “good company” can be quantified and visualized. It has the advantage of being able to appeal to the outside world that it is “good company” and it leads to the establishment of a reliable brand, so many companies from all over the world such as Patagonia and Kickstarter have joined it.
Second, Volvic achieved carbon neutrality. Acquiring carbon neutral certification means that the carbon footprint of a product’s* life cycle is calculated transparently and that a carbon reduction plan is in place to reduce carbon emissions. According to the announcement, Volvic is continuously increasing the proportion of recycled materials in its bottles to reduce its carbon footprint, switching the bottling plant to 100% renewable energy in 2020, and using trains with less environmental impact for delivery. Currently 40% of bottles in Europe are transported by train, which means that CO2 emissions are 10 times lower than those from trucks. In parallel with these efforts, Volvic is contributing to the reduction of global carbon dioxide emissions by investing in natural ecosystem protection projects with South Pole, a partner and project developer. The investment is helping to protect more than 2 billion square meters of forests, watersheds, biodiversity and local communities in places like Peru, Congo and Uganda.
Third, they have pledged to use 100% recycled materials across Europe by 2025. Achieving this goal will reduce carbon dioxide emissions by up to 50% compared to virgin plastic.
In December 2019, Danone, which owns Volvic, announced that their four major brands would be carbon neutral in a few years. evian had already achieved carbon neutrality on a global basis in April 2020, and Volvic’s achievement this time represents a major step forward in its carbon neutral plan. There are still two more brands to be achieved, but the knowledge accumulated by the two brands that have been achieved will probably accelerate the achievement.
* carbon footprint of a product’s：The system converts the amount of greenhouse gas emissions throughout the product’s life cycle, from raw material procurement to disposal and recycling, into CO2. Companies and consumers share awareness of CO2 emission reduction actions and use the visualized information to promote further CO2 emission reductions through cooperation among the supply chains of companies.