Wine bottles made from 94% recycled paper ?
It was common for bottles to be made of glass, but recently, brewers in the beverage industry have been developing paper bottles one after another. For example, Carlsberg unveiled a prototype of a paper beer bottle In October 2019. In July 2020, Diageo, which has a large number of alcoholic beverage brands, announced that it would sell paper bottles of whisky “Johnny Walker” in 2021. In this way, the beverage industry is facing a major transition from the raw material of bottles to paper.
Now, British company Frugalpac has released a bottle that even claims to be ‘The greatest innovation in wine and spirits since the launch of the glass bottle’. The bottles are called “Frugal Bottle” and are made from 94% recycled paper.
According to the announcement, the Frugal Bottle has the following 6 points.
- It’s lighter. The Frugal Bottle weighs just 83g so it is up to five times lighter than a normal glass bottle, making it easier to carry and lighter to transport.
- It’s better for the environment. An independent Life Cycle Analysis by Intertek found the Frugal Bottle, which is made from recycled paperboard with no chemicals, has a carbon footprint up to six times (84%) lower than a glass bottle and more than a third less than a bottle made from 100% recycled plastic. The Frugal Bottle’s water footprint is also at least four times lower than glass.
- It’s easy to recycle again. Simply separate the plastic food-grade liner from the paper bottle and put them in your respective recycling bins. Or you can put the whole bottle in your paper recycling bin and the liner will be easily separated in the paper re-pulping process.
- It uses less plastic than a plastic bottle. The Frugal Bottle uses up to 77% less plastic. Only 15g compared to a 64g bottle made from 100% recycled plastic.
- It stands out. As the Frugal Bottle is made from recycled paperboard, it allows for 360-degree branding across the bottle. No other wine or spirits bottle looks or feels like it, so it stands out on shelf and table.
- It’s better for wine producers. The Frugal Bottle can be produced in the heart of their bottling facility, offers complete freedom on design and print, is more cost effective to transport while reducing their carbon footprint.
According to the announcement, major UK supermarket chains that are enthusiastic about promoting sustainable packaging are also considering sales, and will be sold at other retail stores such as the UK, Denmark, and the Netherlands in the coming weeks. Also, Frugal Bottle can be used for gin, vodka and rum, so many brewers are paying attention..
From manufacturing to sales, the beverage industry uses a large amount of energy and emits carbon dioxide. However, it is not only improving bottles, but also tackling various issues such as water conservation and sustainable procurement of raw materials. We, consumers, expect multi-faceted efforts to improve environmental and social issues..
Carbon footprint: The amount of greenhouse gas emissions converted into CO2 over the entire life cycle of a product or service, from the procurement of raw materials through production and distribution to final disposal and recycling.
Water footprint: A concept that measures the total amount of water used in the process of consuming goods and services.