For sustainable society


Take-out container that can be used many times

Do you know the brand of this new bag? The correct answer is not a new fashion brand bag, but a container designed for food takeaway. Developed by London-based design studio Priestman Goode, this container has two differences from traditional disposable plastic takeaway containers.

First, the material of the container is bioplastic or natural material. The tubular container for food is made from bioplastics made from the cocoa bean husks that are discarded during the chocolate making process. The lid is also made of cellulosic fiber extracted from pineapple leaves, and all of the bags are made from 100% renewable raw materials. The bag is strong enough to withstand high temperatures and shocks.

In addition, this container is designed on the assumption that it will be used many times. 
The delivery system devised by the studio is as follows:
-The person who ordered pays the price of the dish plus the price of the container.
-When the container is returned to the delivery company, the price of the container will be refunded.
Of course, the container is perfectly washed and reused.

Jo Rowan, Associate Director of Strategy at Priestman Goode explains: “We began this project before the pandemic took hold, with a goal to design takeaway packaging as a desirable object; create something that customers would value and that would lead to positive

changes in behavior. This has become even more important now, as there has been a rise in at home dining and the concept of ‘table scaping’ – elaborate, decorative table arrangements – has moved from social events into the home. It presents an opportunity for design to create something that can contribute to a sense of occasion, that is beautiful, practical and sustainable. As a society, we have to move away from a culture of disposables, and focus on principles of circular economy.”

Due to COVID-19, the demand for food delivery has increased, and the amount of disposable plastic has increased accordingly. The battle of COVID-19 does not mean that the global environment can be sacrificed. This system, which uses non-disposable containers, is important.


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