For sustainable society


Can Big Apple Reduce Food Loss!??

A variety of food-related social problems are occurring around the world, such as hunger, food waste, and a declining agricultural workforce. Many food tech companies that are trying to solve these problems with the latest technology have appeared and continue to grow. Among them, the app “Too Good To Go” made to prevent food waste is widely accepted in Europe such as the United Kingdom, Germany and the Netherlands. And this time, it was announced that Too Good To Go was also released in the United States.

Too Good To Go is an application developed by Too Good To Go ApS, a startup company founded in Copenhagen, Denmark in November 2015. The service of this app provides a system that allows you to purchase surplus food at a bakery, supermarket, restaurant, etc. at a low price and receive it at the store at a specified time frame. The surplus products are called “magic boxes” and the purchaser does not know what is in them.

It will be interesting to see how much food waste can be reduced in New York by Too Good To Go, which is supported mainly in Europe. According to the company’s announcement, it will have a positive impact.

With 1.31 million tons of food wasted every year – enough to fill the Empire State Building more than 32 times – New Yorkers can have a big impact on helping solve issues of food waste. While the average household in NYC wastes 8.4lbs of food per week1, according to a recent survey commissioned by Too Good To Go2, 86% of city area residents want to do more to reduce their food waste.

At the same time, education around the benefits of reducing food waste is lagging. The Too Good To Go survey also found that while 88% of New Yorkers are concerned about climate change, they don’t recognize food waste as the big contributor it is. While New Yorkers rank activities like using renewable energy and recycling high in terms of climate impact, reducing food waste is low on their list of solutions, with just 9% of people understanding the major impact it could have.

“The reality is reducing food waste is one of the most impactful ways to help the environment and everyday changes, like using the Too Good To Go app, are a great way to start. By the time a consumer uses the service two times, they’ll have prevented the CO2e equivalent of charging 638 smartphones,” says Too Good To Go co-founder Lucie Basch.

“Our model has been to bring the Too Good To Go solution to some of the biggest cities in the world, helping inspire and empower large communities to take action swiftly. The team has set its aspirations high by picking NYC because the opportunity to make an impact is so great. We’re excited to show people it’s an easy, fun, and delicious way to start making a positive impact now” continued Basch.

With the Too Good To Go app, shops don’t throw away excess food, and consumers get good food at great prices. In other words, both the store and the consumer are happy with each other.

“Reducing food waste is one of the most important things we can do to reverse global warming.”

– Chad Frischmann, Climate Change Expert

Let’s reduce food waste deliciously and profitably!

Photo: Too Good To Go

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