For sustainable society


All Bentley models to go EV by 2030.

All Bentley models to go EV by 2030.

What is the first word that comes to mind when the word Bentley pops out? Luxury, high class, extravagance? Bentley and environment are nowhere to be seen in the same sentence. But soon this will be a reality.

In November 2019, top luxury car brand – Bentley, celebrated its 100th anniversary, and live-streamed the event Beyond 100 on its official website. Bentley announced that they have come up with the new business strategy for the next 100 years. It is to gradually change to electric vehicles, and make all models EV by 2030.

It was announced that hybrid vehicles will be introduced in the entire lineup by 2023 and the first EV will be released in 2025. This time, it is revealed that two new models of plug-in hybrid vehicles will be announced in 2021, and that the lineup will be limited to plug-in hybrids and electric vehicles (EV) by 2026. This will help make their production entire EV.

Last year, the company announced the EV concept car “EXP100GT.” A sustainable car that embodied the future of luxury electrification by using many sustainable materials. Interiors include Riverwood, which is made by melting copper into a natural fallen tree about 5,000 years ago, wool carpet produced by traditional methods, and leather-like textiles made from by-products produced in the winemaking process. These more sustainable adjustments were adopted not only for luxury purposes, but also to promote sustainability. The company says it will only use materials procured in a sustainable manner in future vehicles, including vehicles which are currently in production.

In addition to the sustainable vehicles, the company is promoting sustainability in its factories. Last year, the company’s production base, the crew plant in the United Kingdom, was the first British luxury car manufacturer to obtain carbon neutral certification. It is said that it has been working for 20 years to obtain carbon neutral certification. The company introduced a water recycling system, planted trees, installed a total of 30,000 solar panels, and moving forward to use renewable electricity. Following the crew factory, the related suppliers are planning to pass the sustainability audit by the end of 2020 to prove that they are sustainable suppliers.

Adrian Hallmark, chairman and chief executive officer of the company said:

“Within 10 years, Bentley will transform from a 100-year-old luxury car maker to a new, sustainable and fully ethical luxury car maker.” Luxury brands, which have always shined as people’s admiration, sometimes transcend the framework of one company and have a great impact on society as a whole. The company’s emphasis on sustainability will be a driving force for society as a whole in the direction of increasing sustainability.

Photo: Bentley

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